Monday, April 9, 2012

Nike Elite series of shoes are the elite

Nike today launches the Elite basketball shoes series in order to conduct the shoes technology to reach the higher degree through innovation and technology reform for basketball shoes. Advanced materials and new technology are utilized to produce Nike Kobe VII System, the Nike Zoom Hyperdunk and LeBron 9 to give the better performance advantages for athletes in the field.

The shoes designers in Nike pay close attention on every detail. It is the perfect combination of innovative materials and design process that makes the performance of these three kinds of shoes go to the new level. The features of light structure, more fitting comfort, dynamic protection and unique color design are all shown in this advanced series, and these are just a part of many innovations.

We pay great attention on the innovation of Nike product as well as try our best to provide athletes products of the competitive performance advantages.

In addition to use superior materials, Nike re-designs every shoe from inside to outside thoroughly which belongs to Elite series released today. The best-selling sports shoes are selected to be innovated to help athletes to be more competitive when fight for the championship cup which is exactly considered as the most important part for every athlete. As the design director for basketball shoes in Nike, Leo Chang told us above.

White and pure black are two options for sports soles which are inspired by the color of home field and visiting field and the inspiration of the gold details in entire series is from the golden trophy. Except this, there is golden Nike SWOOSH symbol on every pair of basketball shoes in Elite Series worn by the players in the field and this symbol means to celebrate the coming of successful season.

Carbon fiber materials are used to make central arch cushion and heel support frame of these three styles of sports shoes and through the use of this thin, high-quality and high-tech materials, they become lighter in weight and more rapid in response to the damping effect.

Additionally, LeBron signature sneakers are tailor-made for tough players, which Nike enhances the use of carbon fiber material extending from the heel to the flank to meet the required support for violent action in the basketball game.

The design of protection cushion in the upper of shoes inspires from Nike Pro Combat which locates from tongue to Inner shoes that can both make this series of shoes much more different from out looking and support well when your feet are suffered the impact and pressure. Furthermore, by using foam as the materials for the upper of shoes, it is very flexible, elastic and can be adapted to the shape and structure of your foot to make you foot feel comfortable.
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